Who it's for
Same brief, different job.
One weekly brief on what your competitors changed. What changes by role is which signals matter and what you do with them on Monday afternoon.
Last updated
Norrel is built for product teams at companies of ten to two hundred people — small enough that nobody's job title is "competitive intelligence", big enough that competitors matter. Below are five versions of that same person.
The same setup, whichever of them you are
acme.com
- Pricing page
- Changelog & release notes
- Documentation & API reference
- Careers page
- Review profiles
Setup is typing domains, not configuring sources. What differs by role is which of these matters on a Monday.
- Product managersRoadmap signals from changelogs, documentation and hiring — read once a week instead of never.Read
- Product marketersPricing, packaging and messaging changes, caught while they are still worth reacting to.Read
- Sales teamsSame-day alerts on competitor pricing and launches, so a deal in progress does not get surprised.Read
- ExecutivesA five-minute weekly read on the market, including what public competitors say on the record.Read
- FoundersThree competitors, one brief a week, from $49 a month — for the company where this is your job too.Read