Pricing
Published pricing, from $49 a month.
Three plans, all of them on this page. Read the whole thing, decide, and start without talking to anyone.
Billing period: Monthly
Watch
$49/mo
- Three competitors
- Weekly brief by email
- Pricing, changelogs, docs and job postings
- Full change history
For founders and solo product managers
Brief
Most popular$99/mo
- Eight competitors
- Everything in Watch
- Slack delivery
- Same-day alerts for pricing and launches
- Earnings-call analysis
- Monthly shareable brief
- Reviews and security-page monitoring
For product teams at 10–200 person companies
Team
$199/mo
- Fifteen competitors
- Everything in Brief
- Five seats
- Custom sources
- API and webhooks
- Export to PDF and Notion
For teams where more than one person owns this
All plans include a 14-day trial. No sales call, cancel from your account page.
What competitive intelligence usually costs.
Competitor tracking is sold at two very different prices, and neither is aimed at a product team of five people.
At the top are the enterprise platforms. They are bought with a purchase order, implemented over weeks, and run by someone whose job is competitive intelligence. If you have a competitive program and a person to staff it, they are the right tool and the price follows from that.
At the bottom are page-watchers and alert tools. They are cheap, they work, and they tell you a page changed. What they cannot tell you is whether it mattered. That judgment is the part that takes an hour a week per competitor, and it is the part you were trying to buy.
Norrel sits between the two on price and does the judging that the cheap tools leave to you. The three options side by side:
| Enterprise CI platforms | Alerts and page-watchers | Norrel | |
|---|---|---|---|
| Price | $15,000–$100,000 / year | $0–$40 / month | $49–$199 / month |
| Setup | Weeks, with onboarding | Minutes, then constant tuning | Five minutes |
| Who runs it | A dedicated analyst | You, every week | Nobody |
| What arrives | Battlecards for the sales team | Every change, unfiltered | One brief, five items, with a conclusion |
| Best for | Large sales organizations | Watching one page | Product teams at 10–200 person companies |
Enterprise CI platforms
- Price
- $15,000–$100,000 / year
- Setup
- Weeks, with onboarding
- Who runs it
- A dedicated analyst
- What arrives
- Battlecards for the sales team
- Best for
- Large sales organizations
Alerts and page-watchers
- Price
- $0–$40 / month
- Setup
- Minutes, then constant tuning
- Who runs it
- You, every week
- What arrives
- Every change, unfiltered
- Best for
- Watching one page
Norrel
- Price
- $49–$199 / month
- Setup
- Five minutes
- Who runs it
- Nobody
- What arrives
- One brief, five items, with a conclusion
- Best for
- Product teams at 10–200 person companies
Five minutes to set up, and then nobody has to run it.
Why the price is on the page.
Hidden pricing is a filter. It exists so that a salesperson can find out what you can afford before quoting you, and it costs you a call and two weeks to learn a number that could have been a line of text.
It also rules out the customer this is built for. A product manager with a corporate card and thirty minutes on a Monday is not going to book a demo, sit through a discovery call and wait for a quote in order to find out what competitor monitoring costs. So the number is here, self-serve signup is the only signup, and there is no demo to book.
What you are not paying for.
- An implementation project. Setup is entering domains and one paragraph about your product.
- An analyst to run it. Once it is configured, nobody on your side operates it.
- A seat count you have to police on the smaller plans.
- An annual commitment. Annual billing is offered because it is cheaper, not because it is required.
- A sales process. There is no call, no quote and no procurement step.
How a competitor is counted.
One competitor is one company. You give Norrel a domain, and it finds that company's pricing page, changelog, documentation, careers page and review profiles on its own — you are not billed per page, per source or per change detected.
Most teams name five to eight. That is usually every company that comes up in a lost deal, plus the one nobody mentions yet.
Questions about billing.
Is there a trial?
Every plan includes a 14-day trial, and you cancel from your account page. There is no call to book and no form that routes to a salesperson.
What does annual billing save?
Two months. The annual rate is ten months of the monthly price spread across twelve.
Which plans read earnings calls?
Brief and Team. Earnings-call analysis only applies to publicly traded competitors; every other source works on any company with a public website.
Do I need Slack to use it?
No. Every plan sends the brief by email. Brief and Team can also deliver it into Slack.
Do I pay the same in a quiet week?
Yes, and in a quiet week the brief says so in one line rather than padding itself out. You are paying for the filtering as much as the finding.
Are these prices final?
They are what we intend to charge at launch, and they are indicative until the product is generally available. Anyone on the waitlist hears about a change before being asked to pay anything.
Norrel is not generally available yet.
Early access is opening to a small number of teams at a time. The plans above are what we intend to charge, and the waitlist is how you get in.